Intensify your blonde, grey, or white hair with PROVOKE Brightening Shampoo & Intensive Conditioner! As the UK’s #1 purple brand, PROVOKE delivers powerful results, neutralizing unwanted yellow and orange brassy tones to reveal brighter, more vibrant hair. Experience the magic of our specially formulated shampoo and conditioner, designed to protect and rejuvenate your locks.
But how does the purple magic work? Our unique formula is enriched with anti-oxidants and optical brighteners. These powerful ingredients work together to shield your hair from environmental pollution, a major culprit in dulling and discoloring blonde shades. By protecting against these external aggressors, PROVOKE safeguards your colour, preventing brassiness and preserving your hair’s natural radiance. Additionally, our brightening agents boost shine, leaving your hair looking healthy and luminous.
Our Intensive Conditioner is specially designed to restore hydration and moisture, ensuring your hair feels soft, smooth, and manageable. Enriched with keratin, it helps to strengthen and repair damaged strands, promoting overall hair health. Whether you have natural, coloured, highlighted, platinum blonde, white, or grey hair, PROVOKE is the perfect match to brighten your colour and restore its natural beauty.
Say goodbye to dull, brassy tones and hello to vibrant, healthy-looking hair with PROVOKE Brightening Shampoo & Intensive Conditioner! Experience the difference that the UK’s #1 purple brand can make and unlock the full potential of your blonde, grey, or white hair.
• Intensifies hair colour
• Neutralizes yellow and orange brassy tones
• Protects against environmental pollution
• Boosts shine for healthy-looking hair
• Restores hydration and moisture
• Enriched with keratin to strengthen hair
• Suitable for natural, coloured, highlighted, platinum blonde, white, and grey hair











