Discover L’Oréal Paris Superior Preference, the ultimate in fade-defying hair color. Our new and improved formula delivers rich, luminous color that lasts up to 9 weeks, providing superior gray hair coverage and leaving your hair radiant and conditioned. Suitable for all hair types, this permanent hair dye ensures a salon-quality result in the comfort of your own home. The no-drip gel formula offers better hair adherence for a precise and mess-free application. A concentration of long-lasting dyes combined with a conditioning gel texture ensures better hair fiber coating, resulting in vibrant, long-lasting color. Each hair color kit includes Color Gel, Developer Crème, Shine Protect Conditioner, a pair of gloves, and an instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps maintain first-day color vibrancy and leaves hair silky and resilient. Explore L’Oréal Paris’s wide range of hair coloring products, including permanent, semi-permanent, and temporary hair dyes, root cover-ups, anti-brass toners, and lightening systems. Whether you want to cover gray hair, add highlights, go bold with a bright color, or try an ombre, L’Oréal Paris has the perfect solution. Experience L’Oréal Paris Innovation, a total beauty care company that combines the latest in technology with the highest quality ingredients for the ultimate in hair color, hair care, hair style, skin care, and cosmetics. Get ready to unleash your superior preference and achieve stunning, long-lasting hair color.
• Rich, luminous, fade-defying hair color
• Up to 9 weeks of vibrant color
• Superior gray hair coverage
• Suitable for all hair types
• No-drip gel formula for precise application
• UV Filter and Vitamin E-infused Shine Protect Conditioner
• Keeps first-day color vibrancy
• Leaves hair silky and resilient
